In the highly competitive laundry industry, to survive and develop, laundry factories face many challenges. The stability of the staff team directly affects production efficiency and service quality. Customer resources are the core source of an enterprise’s revenue. Good peer relationships are good for information sharing and resource complementarity in the industry, achieving healthy competition. As a result, these are all capabilities that a laundry factory owner should have.
The Stability of the Staff Team
A stable staff team should be the key assurance of the company’s development. In the global hotel linen laundry industry, the stability and loyalty of the employees directly affect the operating efficiency and quality. The key solutions for ensuring the stability of the staff team and quality are as follows.
❑ Good working environment
● Provide good office facilities and working conditions:
Ensure a comfortable and safe working environment for employees and improve work efficiency.
● Strengthen employee care
Provide necessary welfare benefits (medical insurance and health check-ups) to enhance employees’ sense of belonging and satisfaction.
● Establish a fair and impartial assessment and promotion mechanism
Stimulate the enthusiasm and enterprising spirit of employees and provide promotion opportunities for outstanding employees.
❑ Career development opportunities
● Make an individual development plan
Discuss career development with employees together to provide a clear direction for their career development.
● Provide training and learning opportunities
Constantly enhance the professional capabilities and technical levels of employees to help them adapt to the demands of industry development.
● Cultivate leadership skills and team spirit
Through training and practice, enhance the comprehensive quality of employees and reserve talents for the long-term development of the enterprise.
❑ Communication and feedback
● Establish smooth communication channels
Regularly organize employee exchange meetings, listen to employees’ opinions and suggestions, and promptly solve their problems.
● Give timely work feedback
Affirm the achievements of employees, point out the directions for improvement, and help them grow and progress.
● Encourage employees to participate in decision-making
Enhance the initiative and sense of responsibility of employees, and make them feel that they are part of the enterprise.
❑ Incentive system
● Establish a reasonable salary incentive system
Appropriate rewards and promotion opportunities should be given based on employees’ contributions and performance to stimulate their work enthusiasm.
● Provide rich employee benefits
Annual traveling, vacation, and so on. This can stimulate employees’ enthusiasm and positivity.
❑ Good corporate culture
● Team cooperation and mutual assistance
Create a positive and upward working atmosphere and enhance cohesion.
● Fair evaluation and reward-punishment mechanism
Establish correct values and behavior standards to ensure the fairness and transparency of an enterprise’s operations.
● Communication
Promote mutual understanding and respect, and reduce inner conflicts.
By the above methods, enterprises can effectively improve the stability of the employees, and the loyalty and belonging of the employees, thus pushing the sustainable development of the enterprises.
Expand and maintain customers’ resources
❑ Individual relationship network
The friend circle (Moment in WeChat) is a customer development approach based on personal relationship channels. Through the individual social network, people can introduce and recommend potential customers. The advantages of this method are that customers are relatively easy to trust and the success rate of cooperation is relatively high.
However, the limitation of this method is that personal social networks are limited, and the customer resources are relatively scarce. As a result, enterprises can use this method as a supplement and combine it with other methods.
❑ Advertisement sales
Advertising sales use multiple channels to promote and let potential customers know the services and advantages of the enterprises. The common forms of the ads include distributing leaflets, online promotion, and all kinds of media advertisements… In the range of their business, enterprises should choose suitable channels according to the characteristics of the targeted customers. For example, when facing hotel customers, people can use hotel industry magazines, online travel platforms, and other channels. For laundry plant customers, people can use industrial magazines, industry exhibitions, and other channels. By widespread advertisement, enterprises can enhance brand awareness and attract more potential customers.
❑ Cold Canvassing Method
The cold canvassing method means conducting on-site visits to potential customers in nearby hotels, restaurants, factories, and so on to register customer information, and conduct multiple communication visits in order to reach an agreement. These methods need the sales representative to have strong communication skills and patience. During the visit, sales representatives should introduce the service advantages, price discounts, and so on, know the practical needs of the customers, and provide personalized solutions.
Through multiple visits and communication, enterprises can gradually establish trustworthy relationships with customers and improve the success rate of cooperation.
❑ Telemarketing
Telemarketing is a method of communicating with potential customers over the phone, understanding their needs, and providing cooperation opportunities. Enterprises can get the potential customers’ contact information from various channels (like industry directories, online platforms…) When doing telemarketing, the sales representative should prepare the words in advance to introduce the services and advantages of the enterprises accurately and listen carefully to the customers’ requirements and suggestions. By regular or irregular communication, enterprises can establish a good relationship with customers and achieve cooperation.
❑ Community
Taking part in community activities is one of the effective solutions to get customer resources. Enterprises can participate in activities that are related to the hotel industry, food industry, and so on. (Hotel exchange meeting, food factory exchange meeting) These activities not only provide a chance to directly communicate with potential customers but also help enterprises know the industry status and market trends. In the activities, enterprises should actively take part in the discussion and show their professional capabilities and service advantages. Through the reaction with the customers, good cooperation relationships can be established.
❑ Online Prospecting
Online prospecting is the method of interacting with potential clients through online platforms to acquire customer resources and establish cooperative relationships. Enterprises can pay attention to platforms such as forums and social media that customers frequently visit to understand the content and issues that customers care about. By updating informative posts and answering the customers’ questions, enterprises can attract the customers’ attention and build a fan club to further cooperation. In addition, enterprises can also use social media platforms to promote their brand, increasing brand awareness and influence.
❑ Exhibition
Taking part in an industry exhibition is one of the important methods of getting customer resources. At the exhibition, enterprises can showcase their own products and services and have face-to-face communication with potential customers. By direct communication with the customers, enterprises can deeply understand the customers’ requirements and suggestions and provide personalized solutions. After the exhibition, the enterprises should promptly follow up on their contact with clients, conduct matchmaking and cooperation negotiations, and ultimately achieve the cooperation goals.
Good peer relationship
❑ Local peers
In the local market, peers should maintain harmonious coexistence and avoid vicious competition. By virtue of mutual respect and mutual understanding, enterprises can together maintain a good market order in the local market and avoid chaos in the market and customer loss caused by vicious competition.
❑ Moderate retention and competition
Though relationships between peers should be good, there should be reservations about business competition. Enterprises should protect their business secrets and core competitiveness and avoid excessive information disclosure. In the competition, enterprises should win clients’ trust and cooperation by improving service quality, optimizing price, and using other strategies instead of belittling peers to gain market advantages.
❑ Help each other: a virtuous cycle
In the operation, enterprises can help peers solve some practical problems, like equipment maintenance, technical support, and so on. This kind of mutual assistance behavior can not only promote good relationships among peers but also establish a good reputation in the industry and create a benign competitive environment.
❑ Peers in other regions
Enterprises should establish good relationships with peers in other regions and improve their management skills. The peers in other regions may accumulate rich experience in different markets. By virtue of communication, enterprises can know different strategies and management, making a reference for their own development.
❑ Industry alliances
Enterprises can consider making an industry alliance with peers, whether from the same area or not, and launch marketing campaigns, technological research cooperation, and so on. By cooperating in an alliance, enterprises can integrate resources, improve overall competitiveness, and face challenges together.
❑ Information Sharing
On the basis of the industry alliance, the enterprises can make an information-sharing mechanism that shares market information and customer resources. By information sharing, enterprises can better know the market requirements and optimize their own services and products.
The managers of laundry enterprises should pay attention to the establishment and optimization of these five capabilities (Part 1 and Part 2) and continuously explore and innovate the management. This can help them improve their operating efficiency and quality, but also make them stand out in the fierce competition and achieve sustainable development.
Post time: Jun-23-2025